Tuesday I posted that we are ramping up at Apolo Productions. I also said that a lot of other good stuff is beginning to happen.

I just got off the phone with a rep I've been interacting with for the past 13 months on a project for the company. As of Tuesday evening this project finally came to fruition.

The project was the filing for trademark. This was an important process for Apolo Productions.

I have been using the name "Apolo Productions" for my freelance work since my college days. I have used it for Theatrical productions, software contracts, computer consultation, and web services. This means the term can be found since about 1988.

In February of 2005 I filed for US Trademark on Apolo Productions.

Now the process isn't difficult... but it is time consuming and does cost money. About the same amount as it does to change a legal name.

Interestingly along the way I hit a snag that in fact became far more fortuitous that I'd have imagined.

The word "Productions" can not be trademarked. I had to file that I was not trying to trademark "Productions" I can only trademark "Apolo" (Which as it only has one "L" is not encroaching on the fair use of "Apollo"

My statement of 'invention' of that name was sufficiently "Without prior art and unique" that I own the trademark on Apolo.

There is a lot of work going on now in the "Apolo Productions" offices to tighten up the planned work we've already started doing and opening the doors to paying customers for services.

Personally, it's really quite exciting.

So... Great news today for:

Apolo Productions™